New media is still fascinating me. What is interesting me right now is the way that social media has been changing this past couple of years, arriving at the point where now it is pretty much accepted that this is the way things are done.
I find it very interesting indeed that the major companies are still having some trouble trying to assimilate the way that people are living their lives now and how they like to take in information and entertainment.
It's liberating to know that now the consumer has more influence than ever before. Then again, do we? Are we really that powerful now, or are we being conned into thinking so? Hmm. Perhaps a little of both.
Tools such as Twitter are being exploited as marketing weapons to an annoying extent (mention the iPad in a tweet and see what happens, or better yet, the phrase 'Internet marketing'), so it's only a matter of time before everything changes again...